Logos are designed to visually represent and introduce an organisation's identity to the audience. Every organisation requires a logo in order to promote their products or services.
They also help to create a sense of familiarity with audiences.
In the thriller genre specifically, logos can play a significant role in creating an atmosphere of suspense and establish the mood of the movie even before it begins. For example,
the iconic 20th Century Fox logo, with its orchestral music and dramatic searchlight, is instantly recognisable to audiences and sets the tone for many films, including several thrillers such as "Fight Club," "Minority Report," and "Gone Girl."
Similarly, the Lions gate logo, with its roaring lion and sleek design, has become synonymous with edgy and intense thrillers such as the "Saw" franchise, "John Wick," and "The Hunger Games." The logo's dark colours and ominous sound effects help create a sense of danger and anticipation in the audience, signalling that they are in for a tense and thrilling experience.
Even smaller production companies or studios can use their logos to establish their brand and differentiate themselves in the competitive film industry.
A Hammer Film Production — Created in 1934 — Founded by William Hinds, James Carreras
The brand is still alive but no one has invested in it for a long time, probably the most popular film produced by them in the 21st century is “The Women in Black”, but the latest movie is “The Lodge” (2019).
The Hammer is one of the world's oldest film studios, having been founded in November 1934. Hammer is synonymous with horror, having pioneered the genre in the United Kingdom with films like Dracula, The Curse of Frankenstein, and The Mummy, all of which generated a slew of sequels. Only a third of Hammer's films were horror. Other genres explored by the studio included psychological thrillers, science fiction, noir, and historical epics. But all of the subgenera had some similarities with horror films.
The Logo was originally black and white due to technological limitation. But the modern one has adopted some of the semiotics of thriller movies and is undergoing the convention of red and black colour which suggest blood and evil.
Warner Brothers
Published in 2005, Constantine took it a step further by erasing the studio's logo entirely.
A post-apocalyptic wind blows in and completely destroys the logo, causing the logos for Village Roadshow Pictures and Vertigo to crumble as well.
The colour palette is desaturated and looks like the logo is crumbling like decaying rotten metal. Followed by fading away which implies the death of humanity.
The original logo for my production was created using a video template from Canva, featuring futuristic text with glitch animations. However, upon review, I thought that the product looked more like a PPT rather than a logo. In order to achieve greater control over the appearance of my logo and its animations, I transitioned to using After Effects software.
Initially, I intended to incorporate the text "Hunter Production" into my logo. However, after considering, I determined that the text did not align with the image I had in mind. Consequently, I opted to feature a pixelated “H” instead. To create the desired effect, I separated the “H” from its background and extracted three main colours to form a prism shade. By layering a separate “RAYS” component, I was able to adjust the illumination of the colours. By manipulating the X and Y values of the colours, I was able to create a prism effect.
First Logo
Editing second logo
Third version -> vimeo.com/user197867621/
Which looks better
Correct! ;)
Wrong!!!
To enhance the visual impact of my logo, I incorporated a Bad TV effect and pixel distortion via Final Cut Pro software. Additionally, I added stock footage of colours dissolving in water and adjusted the blending mode to hard mix for a more dramatic and saturated effect. I also incorporated an extract from a string quartet, and cutting on beat to heighten the dramatic effect.
Finally, due to the extraction of the “H” from its original background the “H” didn’t have a background, so I added a solid layer of dark red to create the final logo.
I asked for feedback, and I was told it's better to include the production name - HUNNTER
At first I tried this font with a contrasting blue colour, but there was to much clash. So I removed the effect.
Check out this verison of the logo-> https://youtu.be/kZsBoODVo_I
Lastly I Finished the Logo by finding the suitable font, putting it into After effects, ause the auto tracker in AE to get the outline of the font, add the glow effect, remove the solid font, and have a traced out version of the text. Added violins, synced the splash effect with the rhythm and done.
FInal product -> https://youtu.be/NtwJmlFqoBI
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